Fellstate

We create distinctive identity and presence for brands with depth, atmosphere and intent. Working by hand, play, and experimentation to help businesses feel more rooted, more memorable, and more themselves.

CLIENTS WE'VE WORKED WITH
  • Microsoftwith OFF+BRAND.
  • Novartiswith Spanner.org
  • AG1
  • Novexus
  • Dropboxwith OFF+BRAND.
  • AlphaSights
  • The Shaw Prizewith Spanner.org
  • Nookswith OFF+BRAND.
  • The Lord Mayor's Showwith Spanner.org
  • Equals
  • FairFX
  • Chelsea Physic Gardenwith Spanner.org
ABOUT US

Fellstate is a brand identity and creative direction studio. We work with founder-led brands across food, drink, hospitality, outdoor, culture and lifestyle; businesses shaped by place, story, craft and symbolism.

Our work is quiet but distinctive. Strategic but human. Built to give brands a visual world they can grow into; from identity systems and art direction to packaging, digital presence and websites. We believe a strong identity should do more than look good. It should carry meaning, create recognition and give people a world they want to enter.

SELECTED PROJECTS

A growing collection of real and self-initiated identity studies; exploring brands shaped by landscape, ritual, craft and culture.

  • Holland Hypnotherapy
    Holland Hypnotherapy
  • Frame Workspace
    Frame Workspace
  • Studio Neue HQ
    Studio Neue HQ
  • Broniewska Residence
    Broniewska Residence
View all projects
CONNECTED EXPERTISE

From first impression to lasting impact.

Three disciplines. One team. A shared view of the bigger picture.

  1. 01

    Design

    Make yourself impossible to overlook.

    Distinctive brands and digital experiences, shaped around the people who matter to your business.

    • Brand direction
    • Website design
    • User experience
  2. 02

    Build

    A solid foundation for what comes next.

    Considered development that brings the design to life. Fast, intuitive websites your team can confidently make their own.

    • Webflow
    • Custom development
    • Sanity CMS
  3. 03

    Grow

    Find the friction. Unlock the potential.

    Customer insight, conversion research and focused experimentation. A clearer picture of what works, and what to do next.

    • CRO audits
    • Conversion research
    • Experimentation
    • Analysis & reporting
HOW WE WORK

Strategic but human. Quiet but distinctive.

  1. 01

    Rooted in place

    The brands we love are shaped by somewhere: a landscape, a craft, a story worth telling. We start there, and build an identity that could only ever belong to you.

  2. 02

    Remembered, not loud

    We'd rather be recognised than shouted about. Considered type, image and detail, held together by one clear idea, so the work earns attention instead of demanding it.

  3. 03

    Built to grow into

    Launch is a beginning. We make identity systems and websites your team can carry forward with confidence, giving the brand room to evolve without losing itself.

WHAT CLIENTS SAY

“Reuben was diligent, responsive, collaborative and technically excellent. He understood and even expanded on the brief, and has really helped us take the next step in our evolution as the SQR brand and company. His design skills and technical skills were both strong - which is rare. Thank you Reuben!”

Isabella

Chief Marketing Officer, SQR

Have a project in mind? Let’s shape it together.

Tell us about your project